A Glimpse into a day at an Advertising Agency
A Typical day at Forest
You’re in for a Safari ride at our Forest where on every halt you’ll find unique wild beasts waiting to roar with their creativity. Amidst the open fields of ideas and the groves of unconventional thoughts, our Forest is infused with the refreshing aroma of coffee. Our pack of dedicated lionesses can make any work seem effortless by being disciplined. There are some days when music lifts our spirits up and there are some when a client’s appreciative text makes our day bright. In any scenario, we get our work done, for which we definitely give ourselves a pat on the back.
The sun in our forest rises and sets with equal zest and shine. Our caves open up at 9.30 am when the fresh morning coffee sips make us zone into work quite strongly. New days, new briefs, and new work emails aka love letters from the boss set us in the direction of a fruitful day. Every new day brings us the opportunity to go hunting for raw ideas to feed our minds and serve our clients. We are well-equipped with meeting deadlines and sticking to the tradition of long Fridays. The unity that we foster might well just be the secret behind our success of getting through weeks after weeks of putting sufficient and efficient work in place. We would be lying if we said we don’t face any rejections, in fact, they are our stepping stones in passing the turbulent river of failures, fears, and everything disheartening. Our days are a mix of bursts of energy, hunger to be different, ideas that transform into reality, challenges that ignite the spark of out-of-the-box thinking, and the satisfaction of getting work done.
The absence of cubicles at Forest, unlike the majority of advertising agencies, helps to encourage transparency and enables the exchange of ideas, and mind you, there’s no space for politics whatsoever! There’s chatter and life updates, some jokes that crack everyone up, and some moments of serious work without any disturbances. Not to forget the occasional mimicry of colleagues by each other which helps us learn to laugh at ourselves. Last-minute changes, sudden new briefs, requirements of transforming a presentation into a video, loads and loads of rework, and striving hard for a single ounce of satisfaction on the client’s side are a few of the many challenges that we face. We've all been there - stomach growling like a wild beast, but with a never-ending to-do list staring at us, it feels impossible to leave our chair. We can vouch for Monday blues to be a real thing but at least we get a good excuse for that extra dose of caffeine! The trees of ideas and creativity don’t sway the same all year round as some seasons demand more of us and sometimes we get a creative block. Here, everyone pushes beyond their potential to make brands thrive in their sectors. We for sure are drowned in work but that doesn’t make it impossible for us to swim and appreciate the view deep down under the ocean, where we take a moment to soak the journey in. Making and breaking processes, experimenting with new methods, creating new rules, and banishing the old ones, can all prepare us to brace and face situations as they appear. We welcome (but also dread) new challenges without flinching as we know we are equipped with the claws of ideas and creativity. Our grounds consist of social media calendars, logo designs, packaging designs, advertising campaigns, communication design, and digital content that are most often parked in advance, and in that, we take great pride. The daily influx of work is handled by each one of us with the ongoing projects without any bruises, and that is what counts as real strength.
Our day ends with putting up lists and setting the tone for the upcoming day, ticking off the work done with satisfaction, and bidding each other goodbye which is disguised as a promise of showing up again tomorrow.
At Forest, each day is unconventionally different, and here, every day counts!