Brand Creation for a leading Educational Institute

Forest was commissioned to develop a Brand Name and Visual Identity for SMEF's Brick Group of Institutes a leading Architecture and Interior Design College in Pune. 

The brand name BRICK was inspired from the design and structure of the school. Retained for it's strength and timelessness. In any architectural structure bricks are fundamentally spread out to give a strong foundation to its base; thus making it the most important element in any creation. 

The visual identity crafted with brick structure and bluebell flowers crafted to reinforce the School's ethos and goals, the identity translates into solid, enduring and contemporary and lends itself easily to the various extensions required.

A consistent approach to the Brand and communications has left it with high recall within students.